Don't Let Search Demand Stop At Google.
Your customers search across more than one platform. Microsoft Advertising gives your business another opportunity to appear when people are actively looking for products, services and solutions.
Reach high-intent customers with search campaigns built around your products and business goals.
Explore strategies for increasing visibility, traffic and customer acquisition.
Learn how businesses can build a stronger digital acquisition strategy.
Your Customer Doesn't Search In One Place.
Search behaviour is spread across different platforms, devices and user journeys.
If your entire paid search strategy focuses on one channel, there may be additional relevant search demand that you're not actively capturing.
Microsoft Advertising gives businesses another channel for reaching people when search intent already exists.
It's to be present where the right search happens.
Another Channel. Another Opportunity.
Bing Ads, now part of Microsoft Advertising, can complement an existing paid search strategy by giving your business access to additional search inventory and audience opportunities.
Capture Search Intent
Reach people actively searching for products, services and solutions related to your business.
Expand Reach
Extend your paid search presence beyond a single advertising platform.
Find New Signals
Additional campaign data can reveal useful patterns around queries, audiences and conversion behaviour.
Not Every Search Deserves Budget.
Search volume alone doesn't tell us whether a keyword is useful for the business.
We look at relevance, intent, competition, expected value and the action we want the searcher to take.
The result is a campaign built around business opportunities rather than a long list of keywords.
We Build The Campaign Around The Goal.
A campaign for ecommerce doesn't need to be structured exactly like a lead generation campaign. The account architecture follows the business model and conversion journey.
Campaigns
Separate important products, services, locations or business goals where useful.
Keywords
Organise relevant search terms around intent, relevance and expected business value.
Ad Copy
Connect the searcher's need with your offer, differentiators and next action.
Budget & Bidding
Manage spend around campaign priorities and conversion objectives.
Search Is The Signal. Audience Adds Context.
Microsoft Advertising provides additional audience signals that can be considered alongside keyword and search intent data.
Already Running Google Ads?
Microsoft Advertising can be considered as an additional search channel rather than a completely separate world.
Existing keyword research, conversion goals and campaign learnings can help inform the Microsoft Advertising setup — while still reviewing the platform on its own performance.
Selling Products? Search Can Start Shopping.
For eligible ecommerce businesses, product-focused advertising can help put products in front of people already looking for what they want to buy.
Product Feed
Product information needs to be structured accurately so the platform can understand what is being promoted.
Product Visibility
Put relevant products in front of people searching around specific product categories and needs.
Conversion Focus
Connect product advertising with ecommerce tracking and the actions that matter to the store.
We Need To Know What Happened Next.
A click is only the beginning of the customer journey.
Conversion tracking helps connect advertising activity with actions such as forms, calls, purchases, bookings or other defined business outcomes.
Launch Is Not The Finish Line.
Once campaigns collect enough meaningful data, the optimisation cycle begins. We use actual search terms, conversion data, ad performance and budget behaviour to guide the next decisions.
Beyond Clicks. Toward Business Results.
Reporting should show more than how many people clicked an advertisement. We connect campaign activity with the conversion path and business objectives defined at the start of the engagement.
There Is More Search Demand To Explore.
Tell us what you sell, who you're trying to reach and what you want your paid search campaigns to achieve. We'll help identify where Microsoft Advertising fits into your acquisition strategy.
Start Your Bing Ads Campaign →