Case Study Details

Dr. Batra's Case Study - HS Infinity Solutions
Dr Batra'sยฎ
Hyper-Local SEO Project

The Case of the "Lost Patients"

How a national giant was losing local patients due to a simple digital error, and how we fixed it.

The Invisible Crisis

Imagine being the most trusted name in Homeopathy across India. You have 200+ clinics. You spend millions on TV ads. Patients know your name.

But when a patient in **Amritsar** searches on Google Maps for "Homeopathy clinic near me", your clinic appears... at #7. Below smaller, unknown clinics. Why?

โš ๏ธ The "NAP" Disaster

We audited their digital presence and found a critical error: Inconsistency.

  • Website Address: "SCO 32, Dist. Shopping Centre"
  • Google Maps Address: "SCO 32, District Shopping Center"

To a human, it's the same. To Google's bot, they are two different businesses. Google got confused and stopped ranking them.

The HS Infinity Rescue Mission

We realized that Dr. Batra's didn't need more branding; they needed Hyper-Local Precision. We launched a 3-step recovery plan:

๐Ÿ—บ๏ธโ“ Before: The Maze

Website and GMB data did not match. Users got wrong directions. Google lost trust.

โ†’
๐Ÿ“โœ… After: The Roadmap

We standardized NAP across all 200+ clinic pages. Added Local Schema. Synced perfectly with GMB.

๐Ÿ’ก The "Local Booster" Ads

We didn't just fix the SEO. We launched **Performance Max for Store Goals**. Now, when someone near a clinic searches for "Hair Fall Treatment", they see an ad that says "Dr. Batra's is 1.2 km away. Call Now."

๐Ÿ“Š The Clinic Footfall Surge

Low
GMB Calls/Visits
(Before Fix)
High (3x Growth)
GMB Calls/Visits
(After HS Infinity)

*Data represents increase in 'Get Directions' and 'Call' clicks on Google Maps.

Is Google Sending Your Patients Elsewhere?

Don't let small errors cost you big business. Let's audit your local presence.

๐Ÿฉบ Get a Free Local Audit
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